> ## Documentation Index > Fetch the complete documentation index at: https://juo.io/docs/llms.txt > Use this file to discover all available pages before exploring further. # Gifts for subscribers: when to give them and how to add them > Gift strategies that keep subscribers longer, from welcome and milestone gifts to save offers and claimable rewards, and every way to add a gift in Juo. | | | | - | - | | **Who it's for** | Subscription brands that want to reward subscribers or keep them past the orders where they usually cancel | | **Goal** | Increase retention and order value with gifts that cost less than the revenue they keep | | **Primary metric** | Retention of subscribers who received a gift compared with a group who didn't | | **Supporting metrics** | Gift cost per retained subscriber, share of gifted products later added as paid items | > [!TIP] > > **Start from a blueprint.** The **Gift flow** blueprint sets up this flow as a ready-made workflow. In Juo, go to **Workflows**, create a workflow and choose **Gift flow**, complete its to-dos and publish. It adds a free product on the 1st, 3rd, 6th and 12th renewal and keeps a 10% holdout group to measure the effect. See [Blueprints](https://juo.io/docs/workflows/blueprints.md). ## Why it matters A gift is often cheaper than a discount. It costs you the product, not the full price, and a subscriber remembers a surprise in the box longer than a few euros off. Gifts also introduce products subscribers haven't tried, so some become paid add-ons later. The risk is giving too much, to the wrong people or at the wrong time. A gift works when it lands just before a subscriber would otherwise leave, or when it rewards behavior you want more of. ## Gift strategies | Strategy | When the gift lands | Best for | | - | - | - | | **Welcome gift** | The first order or first renewal | Making the first weeks feel special, when churn is highest | | **Milestone gift** | Set renewals, such as the 3rd, 6th or 12th | Giving subscribers a reason to stay until the next reward | | **Anniversary gift** | One year after subscribing | Thanking long-term subscribers | | **Save offer** | When a subscriber tries to cancel | Keeping subscribers who are unsure, instead of a discount | | **Claimable gift** | When the subscriber chooses, from the portal or an email | Rewards subscribers pick themselves, campaigns with limited stock | | **Gift with a bigger order** | When the next order passes a value or size | Raising order value, for example in build-a-box | | **Seasonal gift** | One planned renewal, such as Black Friday or the holidays | Campaigns for existing subscribers | | **Surprise and delight** | Any order, chosen by your team | Fixing a bad experience, rewarding reviews or referrals | | **Win-back gift** | When a canceled subscriber returns | Giving former subscribers a reason to come back | > [!TIP] > > Not sure where to start? A milestone gift just before the renewal where your retention drops most is usually the best first gift. Check your cohort retention in [Analytics](https://juo.io/docs/analytics.md). ### Choosing the gift * **Something they don't already get.** Samples and new products cost little and may become paid add-ons. * **Something that fits the box.** Small, light and quick to pack, so it doesn't change shipping costs. * **A choice, where you can.** Letting subscribers pick between two or three gifts makes the gift feel more personal. ## Guardrails * **Measure against a holdout.** Keep a group without the gift, or you won't know whether it kept anyone. * **One gift per moment.** Check that automatic gifts don't stack, for example a milestone gift and a seasonal gift in the same order. * **Watch stock.** An automatic gift keeps being added while the rule is active. * **Make it visible.** Say in the renewal email and the portal that a gift is coming. A gift subscribers don't notice doesn't keep them. ## How to measure it * **Retention** of gifted subscribers against the holdout, at the renewals right after the gift. * **Cost per retained subscriber**: total gift cost divided by the extra subscribers kept. * **Conversion to paid**: how many subscribers add the gifted product later. ## How to add gifts in Juo There's a way to add a gift for each situation: automatically on set renewals, as an offer in the portal, from an email, by your team, or through the API. ### Automatically, on set renewals | Method | Use it for | Notes | | - | - | - | | [Workflows](https://juo.io/docs/workflows/workflows-overview.md), **Next order updated** trigger | Rules such as "add a gift to the 6th renewal" or "add a gift when the order passes €60" | Use the **Add Item** action on the upcoming order. Start from the **Gift flow** [blueprint](https://juo.io/docs/workflows/blueprints.md), which includes a holdout group. See [VIP rewards](https://juo.io/docs/vip-rewards.md). | | [Extras](https://juo.io/docs/extras.md) | Free product, free shipping or an extra discount on set renewals of a subscription plan | Set once per plan. Can't be added to the first order, and changes apply to new subscriptions only. | | [Custom workflows](https://juo.io/docs/custom-workflows.md) | A fixed sequence of orders with a free product on chosen cycles, such as a welcome kit | Built per product with cycle rules. | ### As an offer in the Customer Portal | Method | Use it for | Notes | | - | - | - | | [Workflows](https://juo.io/docs/workflows/actions.md) offer actions | A gift as a save offer when a subscriber cancels, or a choice of gifts | Use **Offer Free Product** or **Offer Selection**. See the [cancellation flow guide](https://juo.io/docs/cancellation-flow.md). | | [Upsells](https://juo.io/docs/upsells.md) | Gifts subscribers claim themselves, with dates, eligibility and a usage limit | Set the discount so the product is free or nearly free, then test it with a test subscriber. | ### From an email or text | Method | Use it for | Notes | | - | - | - | | [Quick actions](https://juo.io/docs/quick-actions.md), Add Product | A one-click "Add your gift to your next delivery" button in Klaviyo | Works with products in an upsell campaign. See [Upsells for subscriptions](https://juo.io/docs/upsells-for-subscriptions.md#add-it-to-your-klaviyo-emails). | ### By your team | Method | Use it for | Notes | | - | - | - | | **One subscription**, in Juo | Surprise and delight, or making up for a problem | Open the subscription and add the product to the next order as a one-time item at the price you choose. | | [Bulk actions](https://juo.io/docs/bulk-actions.md), Add product | A seasonal gift for many subscribers at once | Filter the subscriptions, add the product as **one-time** with a **custom price**. See [Set up a campaign for subscribers](https://juo.io/docs/seasonal-campaigns.md#add-a-gift-to-the-next-order). | | [Bulk actions](https://juo.io/docs/bulk-actions.md), Run workflow | A gift with conditions, run on a selection | Runs your **Admin initiated** workflow on the selected subscriptions. | ### Through the API or AI assistants | Method | Use it for | Notes | | - | - | - | | [Juo API](https://juo.dev/) | Gifts triggered from your own systems, such as a loyalty or referral app | Add an item to a subscription with a custom price. | | [Juo MCP](https://juo.io/docs/use-juo-with-ai.md) | Adding gifts by asking an AI assistant | For one-off requests, such as "add a free sample to these 20 subscriptions". | > [!NOTE] > > Gift subscriptions, where someone pays for a subscription for another person, are a different setup. See [prepaid subscription](https://juo.io/docs/glossary/prepaid-subscription.md). ## Related guides * [VIP rewards](https://juo.io/docs/vip-rewards.md) * [Cancellation flow](https://juo.io/docs/cancellation-flow.md) * [Upsells for subscriptions](https://juo.io/docs/upsells-for-subscriptions.md) * [Running sales and seasonal campaigns with subscribers](https://juo.io/docs/seasonal-campaigns.md) This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.