> ## Documentation Index
> Fetch the complete documentation index at: https://juo.io/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Monthly recurring revenue (MRR)

> Monthly recurring revenue (MRR) is the revenue your active subscriptions bring in each month. Learn how to calculate MRR for ecommerce subscriptions.

> [!NOTE]
>
> The revenue your active subscriptions bring in per month.

## What is MRR

Monthly recurring revenue, or MRR, is the predictable revenue your active [subscriptions](https://juo.io/docs/glossary/subscription.md) generate each month. It leaves out one-time orders. Annual recurring revenue (ARR) is the same figure for a year, or MRR × 12.

## How to calculate MRR

Convert each active subscription to a monthly amount, then add them up:

* €30 every month = €30 MRR
* €30 every 2 weeks ≈ €65 MRR
* €80 every 3 months ≈ €26.70 MRR

Paused subscriptions don't count until they're resumed.

## What moves MRR

* **Up**: new subscribers, upsells and higher [average order value](https://juo.io/docs/glossary/average-order-value.md).
* **Down**: [churn](https://juo.io/docs/glossary/churn-rate.md), discounts and downgrades.

## MRR in Juo

See [Analytics](https://juo.io/docs/analytics.md).


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