> ## Documentation Index
> Fetch the complete documentation index at: https://juo.io/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Subscribe and save

> Subscribe and save is a subscription offer that gives a discount for buying a product on a recurring schedule. Learn how to set the discount and frequencies.

> [!NOTE]
>
> A discount for buying a product on a recurring schedule.

## What is subscribe and save

Subscribe and save is the most common ecommerce [subscription](https://juo.io/docs/glossary/subscription.md). On the product page, customers choose between a [one-time purchase](https://juo.io/docs/glossary/one-time-purchase.md) and a subscription at a lower price, then pick a [delivery frequency](https://juo.io/docs/glossary/delivery-frequency.md). It suits products people run out of, such as coffee, supplements, skincare or pet food.

## How to set it up well

* **Discount**: usually 10–20%. Enough to be worth it, small enough to keep your margin on every renewal.
* **Frequencies**: two or three options based on how long the product lasts.
* **Flexibility**: let subscribers [skip](https://juo.io/docs/glossary/skip-renewal.md), change dates and swap products, so they don't cancel when life changes.

A [variable discount](https://juo.io/docs/glossary/variable-discount.md) can give a bigger discount on the first order or reward subscribers who stay.

## Subscribe and save in Juo

See [Subscribe and save](https://juo.io/docs/subscribe-and-save.md).


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