> ## Documentation Index
> Fetch the complete documentation index at: https://juo.io/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Win-back

> A win-back campaign brings canceled subscribers back with a timely offer. Learn when to send one and what to offer.

> [!NOTE]
>
> Bringing canceled subscribers back with a timely offer.

## What is win-back

Win-back is a campaign aimed at subscribers who have [canceled](https://juo.io/docs/glossary/subscription-cancellation.md). It reaches out after they leave, usually by email or text, with a reason to come back and an easy way to restart.

## What makes a win-back work

* **Timing**: shortly after canceling, and again when they would have run out of product.
* **Relevance**: an offer that matches why they left, for example a lower [delivery frequency](https://juo.io/docs/glossary/delivery-frequency.md) for subscribers who had too much product.
* **One click to return**: a link that reactivates the subscription instead of starting over at checkout.

Winning back an existing customer usually costs less than finding a new one.

## Win-back in Juo

See the [win-back guide](https://juo.io/docs/win-back.md).


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