> ## Documentation Index
> Fetch the complete documentation index at: https://juo.io/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Renewal reminders that prevent cancellations

> Use the message before each renewal to let subscribers skip, delay or adjust their order instead of canceling.

| | |
| - | - |
| **Who it's for** | Stores whose subscribers cancel because they have too much product or need a break |
| **Goal** | Replace cancellations with skips, delays and changes that keep the subscription active |
| **Primary metric** | Cancellation rate in the days after a renewal reminder |
| **Supporting metrics** | Skips and delays per reminder, renewals that happen after a delay, support requests about unexpected charges |

> [!TIP]
>
> **Start from a blueprint.** The **Delay order from email** blueprint sets up this flow as a ready-made workflow. In Juo, go to **Workflows**, create a workflow and choose **Delay order from email**, complete its to-dos and publish. It adds Delay 1 week and Delay 2 weeks buttons to your Klaviyo renewal email. See [Blueprints](https://juo.io/docs/workflows/blueprints.md).

## Why it matters

A subscriber who is surprised by a charge or a delivery is likely to cancel. The same subscriber, reminded a few days earlier, often just skips or delays one order. The renewal reminder is the last moment you control before the order is charged.

## The strategy

### Remind at the right time

Send the reminder early enough to act on, and close enough to be relevant. Three days before is a common default. For larger or less frequent orders, add a second reminder a week before.

### Put the choices in the message

List what's in the next order and the date it ships. Then give one-click options for the most common reasons to cancel:

| Reason | Option in the reminder |
| - | - |
| Too much product | **Skip** this order, or delay it by one or two weeks |
| Wrong timing | **Change the date** |
| Wants something else | **Swap** a product, or add one |
| Needs a break | **Pause** |

Make the subscription easy to change in the Customer Portal too, so subscribers who click through find the same options.

### Keep it short

One clear message with a few buttons works better than a long email. Put any upsell below the subscription details, never above them.

## Guardrails

* **Link expiry.** One-click links expire after a set time. Send the reminder as soon as the event arrives, and keep the expiry longer than the gap to the renewal.
* **Don't hide cancellation.** Subscribers who can't find a way to cancel complain and charge back. Offer alternatives first, and keep the cancel option available.
* **Watch repeat delays.** A subscriber who delays every order may need a lower frequency. Offer it.

## How to measure it

* **Cancellation rate** within 7 days of a reminder, before and after you add the options.
* **Actions per reminder**: skips, delays, date changes and swaps.
* **Orders after a delay** that renew as planned.

## How to do this in Juo

1. **Set when reminders go out** under **Settings** → **Retention and acquisition** → **Upcoming renewal reminders**. See [Retention settings](https://juo.io/docs/retention-flow.md#upcoming-renewal-reminders).
2. **Send the reminder** with Juo's **Subscription renewal** email in [Notifications](https://juo.io/docs/notifications.md), or a Klaviyo flow triggered by **Upcoming Renewal Subscription**. See the [Klaviyo integration](https://juo.io/docs/klaviyo-integration.md).
3. **Add one-click actions** such as **Skip**, **Pause** and **Change Billing Date** to the email. See [Quick actions](https://juo.io/docs/quick-actions.md).
4. **Add delay buttons** with the **Delay order from email** [blueprint](https://juo.io/docs/workflows/blueprints.md), which adds Delay 1 week and Delay 2 weeks buttons.
5. **Allow changes in the portal.** Check that skip, change date, change frequency and swap are on in **Settings** → **Customer Portal**. See [Customer Portal](https://juo.io/docs/customer-portal.md).
6. **Optionally add an upsell** below the order details. See [Upsells for subscriptions](https://juo.io/docs/upsells-for-subscriptions.md).

## Related guides

* [Subscriber retention](https://juo.io/docs/retention.md)
* [Cancellation flow](https://juo.io/docs/cancellation-flow.md)
* [Upsells for subscriptions](https://juo.io/docs/upsells-for-subscriptions.md)


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