A customer with an active subscription.
Who is a subscriber
A subscriber is a customer who has bought a subscription and receives orders on a schedule. They become a subscriber with their first subscription order and stop being one when they cancel.Subscriber vs customer
A one-time customer decides to buy again every time. A subscriber’s next order happens unless they act. That makes subscriber revenue more predictable and usually much higher over time. See customer lifetime value.Active, paused and churned subscribers
- Active: the subscription renews on schedule.
- Paused: renewals are on hold. See subscription pause.
- Churned: the subscription was canceled or failed. See churn rate and win-back.