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A subscription discount that changes after a number of orders.

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What is a variable discount

A variable discount is a subscription discount that isn’t the same on every order. Common setups:
  • Bigger first order discount: for example 25% off the first order and 10% off every renewal, to win the first purchase.
  • Loyalty discount: for example 5% off at first, rising to 10% after the third renewal, to reward subscribers who stay.

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Why use one

A strong first order discount lowers the barrier to subscribe. A loyalty discount gives subscribers a reason to stay past the first few orders, when most cancellations happen.

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Variable discounts in Juo

Set them in your subscription plan. See Subscribe and save.