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Juo is the subscription toolkit for brands that sell physical products.

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What we believe

Every great business with an excellent product deserves the power to turn a one-time purchase into a relationship. We don’t build faster checkouts. We help brands go from products to programs, and from transactions to relationships.

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How we build

  • Programs, not plans. Subscribe and save is where most brands start. Build-a-box, curated boxes, memberships and workflows let a subscription follow your product and your strategy instead of a template.
  • One system for operators and developers. Operators launch and run programs in the admin, the Editor and Workflows. Developers extend the same system with APIs, webhooks and custom blocks.
  • Local payments where you sell. Juo works with Adyen, Mollie, Stripe, PayU, Tpay and BLIK, including recurring payments with local methods such as iDEAL, Bancontact, SEPA Direct Debit and BLIK.
  • Ready for agents. With the Juo MCP server, AI assistants look up subscribers, change subscriptions and build workflows on a merchant’s behalf. Juo made the first human-not-present transaction with BLIK.

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Where we’re going

People already subscribe to the things they use every day, and more of that buying will happen through AI agents acting for them. We’re building Juo to be the backbone for physical product subscriptions in that world: open to every tool a brand uses, and in the brand’s control at every step. Juo is backed by Market One Capital, Peak, SMOK, BADideas, FJ Labs and Lakestar.

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The team

We’re founders, designers and engineers who want merchants to spend their time on relationships with their customers, not on tooling. Book a call to see Juo in action.