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Start from a blueprint. The Delay order from email blueprint sets up this flow as a ready-made workflow. In Juo, go to Workflows, create a workflow and choose Delay order from email, complete its to-dos and publish. It adds Delay 1 week and Delay 2 weeks buttons to your Klaviyo renewal email. See Blueprints.

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Why it matters

A subscriber who is surprised by a charge or a delivery is likely to cancel. The same subscriber, reminded a few days earlier, often just skips or delays one order. The renewal reminder is the last moment you control before the order is charged.

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The strategy

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Remind at the right time

Send the reminder early enough to act on, and close enough to be relevant. Three days before is a common default. For larger or less frequent orders, add a second reminder a week before.

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Put the choices in the message

List what’s in the next order and the date it ships. Then give one-click options for the most common reasons to cancel: Make the subscription easy to change in the Customer Portal too, so subscribers who click through find the same options.

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Keep it short

One clear message with a few buttons works better than a long email. Put any upsell below the subscription details, never above them.

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Guardrails

  • Link expiry. One-click links expire after a set time. Send the reminder as soon as the event arrives, and keep the expiry longer than the gap to the renewal.
  • Don’t hide cancellation. Subscribers who can’t find a way to cancel complain and charge back. Offer alternatives first, and keep the cancel option available.
  • Watch repeat delays. A subscriber who delays every order may need a lower frequency. Offer it.

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How to measure it

  • Cancellation rate within 7 days of a reminder, before and after you add the options.
  • Actions per reminder: skips, delays, date changes and swaps.
  • Orders after a delay that renew as planned.

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How to do this in Juo

  1. Set when reminders go out under Settings → Retention and acquisition → Upcoming renewal reminders. See Retention settings.
  2. Send the reminder with Juo’s Subscription renewal email in Notifications, or a Klaviyo flow triggered by Upcoming Renewal Subscription. See the Klaviyo integration.
  3. Add one-click actions such as Skip, Pause and Change Billing Date to the email. See Quick actions.
  4. Add delay buttons with the Delay order from email blueprint, which adds Delay 1 week and Delay 2 weeks buttons.
  5. Allow changes in the portal. Check that skip, change date, change frequency and swap are on in Settings → Customer Portal. See Customer Portal.
  6. Optionally add an upsell below the order details. See Upsells for subscriptions.