Why it matters
A gift is often cheaper than a discount. It costs you the product, not the full price, and a subscriber remembers a surprise in the box longer than a few euros off. Gifts also introduce products subscribers haven’t tried, so some become paid add-ons later. The risk is giving too much, to the wrong people or at the wrong time. A gift works when it lands just before a subscriber would otherwise leave, or when it rewards behavior you want more of.Gift strategies
Choosing the gift
- Something they don’t already get. Samples and new products cost little and may become paid add-ons.
- Something that fits the box. Small, light and quick to pack, so it doesn’t change shipping costs.
- A choice, where you can. Letting subscribers pick between two or three gifts makes the gift feel more personal.
Guardrails
- Measure against a holdout. Keep a group without the gift, or you won’t know whether it kept anyone.
- One gift per moment. Check that automatic gifts don’t stack, for example a milestone gift and a seasonal gift in the same order.
- Watch stock. An automatic gift keeps being added while the rule is active.
- Make it visible. Say in the renewal email and the portal that a gift is coming. A gift subscribers don’t notice doesn’t keep them.
How to measure it
- Retention of gifted subscribers against the holdout, at the renewals right after the gift.
- Cost per retained subscriber: total gift cost divided by the extra subscribers kept.
- Conversion to paid: how many subscribers add the gifted product later.
How to add gifts in Juo
There’s a way to add a gift for each situation: automatically on set renewals, as an offer in the portal, from an email, by your team, or through the API.Automatically, on set renewals
As an offer in the Customer Portal
From an email or text
By your team
Through the API or AI assistants
Gift subscriptions, where someone pays for a subscription for another person, are a different setup. See prepaid subscription.