Klaviyo

Juo provides out-of-the box email notifications for subscription purchase, renewal, upcoming payment, failed payment, cancellation, and pending renewal (items out of stock). In addition to these automatic notifications, or instead of them, merchants can also integrate Juo with Klaviyo to manage their subscription-related communication there. Before using Klaviyo integration, enable it in the Juo settings.

Juo <> Klaviyo Flow triggers

Juo is currently syncing the following events with Klaviyo:

Event name	Sent when
Started Subscription	Subscription is purchased
Paused Subscription	Subscription is paused
Skipped Subscription	Subscription is skipped
Renewed Now Subscription	Subscription is triggered using the Renew Now option
Canceled Subscription	Subscription is cancelled
Upcoming Renewal Subscription	3 days before a subscription is scheduled to renew
Billed Subscription	Subscription is successfully paid
Billing Failed Subscription	Subscription payment fails
Renewal Requires Action	Payment requires additional authentication (e.g. 3D Secure for credit card payments)
Product Out Of Stock Subscription	Subscription renewal fails due to one or more products being out of stock
Chargeback Subscription	Chargeback request is initiated by the customer

Note that in order to sync events between Juo and Klaviyo you need to turn on the integration first. Events that happened prior to the integration will not be visible in Klaviyo.

You can use the above events as triggers to send subscription notifications. For example, if you want to send an email after a subscription has been purchased in your store, select “Subscription started” as a trigger.

Subscription purchase can trigger your Klaviyo flow

Customer tags as flow filters

Apart from events that act as triggers, you can also use tags to limit the email flow to specific subscriber segments. Juo automatically tags subscription and membership customers with different tags, depending on the type of subscription, its status, and the number of subscription orders.

Tags assigned to subscription customers:

Note that these tags are configurable in the Juo admin panel’s general settings, so always refer to your current setup.

Status tags:

Tag name	Description
active_subscriber	Customer with active subscription
paused_subscriber	Customer with paused subscription
cancelled_subscriber	Customer with cancelled subscription
failed_subscriber	Customer with failed subscription payment
expired_subscriber	Customer whose subscription auto-expired due to its schedule

Loyalty tags:

Tag name	Description
new_subscriber	Customer with only first subscription order
recurring_subscriber	Customer with renewed subscription
returning_subscriber	Customer with at least two separate subscriptions

Membership tags:

Tag name	Description
membership_active	Customers with an active membership
membership_inactive	Customers with an inactive membership

A subscriber will only have one tag per tag group assigned at any give time.

Tags assigned to potential subscribers

Based on their order history, customers can also be assigned the subscription_intent tag, which allows merchants to convert them to subscribers more easily with targeted messaging. Subscription intent tagging is a PRO feature that can be enabled under Settings > Subscription intent. All the above tags can be used as flow filters in Klaviyo — they can be found under Flow filter > Properties about someone > Shopify Tags.

Subscriber tags can also be used as filters

Juo <> Klaviyo Event properties

Each of the events that is synced between Juo and Klaviyo comes with a set of properties that can be used as dynamic variables in the email and SMS notifications set up in Klaviyo. To access the properties that are available for each event, you need to add an Email action in Klaviyo and switch from the content editor to the preview mode as you set up the content. You can copy the properties from the preview back into the text fields in the content.

Property name	Description	Type
orderID	ID of the subscription	number
Items	List of products in the subscription	array
DiscountCode	Discount code applied to the subscription	string
DiscountValue	Numeric value of the discount	number
OrderIntervalFrequency	Numeric value of the frequency index, e.g. `1` for every 1 month	number
OrderIntervalUnit	Type of interval unit, e.g. `week` or `month`	string
CurrentCycle	Index number of the current subscription order. 0 is the initial order.	number
NextBillingDate	Date of the next scheduled renewal, e.g. `"2025-04-28T11:07:23.000Z"`	string
Saving	Total savings in subscription	number
ShippingCost	Shipping cost of the next subscription renewal	number
$value	Total order value (without shipping)	number

Depending on the event type, some additional properties may become available, such as:

Property name	Description	Type
errorMessage	Provides more background on the reason for payment failure, e.g. “Payment method was revoked”	string
NextActionUrl	Link to where subscribers can finish their payment validation when required	string
CancellationReason	Reason for cancelling the subscription provided by the customer	string
reasonCode	Chargeback reason code, e.g. `"MS02"`	string
reasonMessage	Chargeback reason, e.g. `"Refusal by the Debtor"`	string

Property name	Description	Type
ActiveSubscriber	Indicates whether the customer has at least one active subscription	boolean
ActiveSubscriptionIDs	List of IDs of the customer’s active Juo subscriptions	array
ActiveSubscriptionVariantIDs	List of Shopify variant IDs included in the customer’s subscriptions	array
NextReplenishmentDate	Date of the next scheduled billing for any active subscription	string
ShopifyTags	List of tags assigned to the customer in Shopify	array
TotalRecurringOrders	Total number of subscription-based orders placed by the customer	number
TotalRecurringRevenue	Total revenue generated from all of the customer’s subscriptions	number

Property name	Description	Type
ProductID	Allows to display the ID of the product in subscription	string
ProductName	Shows the name of the product	string
VariantName	Shows the name of the variant	string
Quantity	Shows the product quantity	number
ItemPrice	Shows the price per single item	number
RowTotal	Shows the price of all items of the same type (Item x Quantity)	number
ImageURL	Allows to display the product image	string
Categories	Shows the collection or collections to which an item belongs	array

Here’s an example of how you can use properties to display additional subscription information in each email, including:

products ordered
product quantity
total price for the products
subscription benefits
total item and shipping value
Copy the variables into your Klaviyo email template

Properties for displaying subscription details

**Your subscription details**


{{ event.Items.0.ProductName|default:'' }}
x {{ event.Items.0.Quantity|default:'' }}


${{ event.Items.0.RowTotal|default:'' }}




- Shipped every: {{ event.OrderIntervalFrequency|default:'' }} {{ event.OrderIntervalUnit|lower|default:'' }}
- Next billing date: {{ event.NextBillingDate|format_date_string|default:'' }}
- Save ${{ event.Saving|round_down:2|default:'' }} in subscription


Total: ${{ event|lookup:'$value'|default:'' }}
Shipping: ${{ event.ShippingCost|default:'' }}

Feel free to copy them into the Klaviyo email editor as you set up the content. Switching to the preview mode next, you can check how the subscription order information is doing to be displayed in your notifications.

Klaviyo Email editor - Email content
preview

Getting started

Subscription experiences

Settings

Integrations

Use guide

Juo <> Klaviyo Flow triggers

Customer tags as flow filters

Tags assigned to subscription customers:

Tags assigned to potential subscribers

Juo <> Klaviyo Event properties

Getting started

Subscription experiences

Settings

Integrations

Use guide

​Juo <> Klaviyo Flow triggers

​Customer tags as flow filters

​Tags assigned to subscription customers:

​Tags assigned to potential subscribers

​Juo <> Klaviyo Event properties

​Subscription-related properties

​Customer-related properties

​Item-related properties

Juo <> Klaviyo Flow triggers

Customer tags as flow filters

Tags assigned to subscription customers:

Tags assigned to potential subscribers

Juo <> Klaviyo Event properties

Subscription-related properties

Customer-related properties

Item-related properties