There are multiple ways to apply discounts to subscriptions. This guide will help you choose the right method based on your goals.

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Built-in Juo discounts

Juo offers several built-in discount types designed to improve conversion and reward subscriber loyalty.
  1. Selling plan discounts
Selling plan discounts let you offer lower prices for subscription products compared to one-time purchases. These discounts stay active for the entire duration of a subscription. However, changes to them won’t affect existing subscribers. As part of the Subscribe & save experience, these discounts are set individually per selling plan (e.g. each delivery frequency). You can choose from three discount types:
  1. Percentage
  2. Fixed amount (in store currency)
  3. Set price (manually define the product price for subscribers)
You can also configure a Variable discount that changes after a defined number of cycles. This is useful for offering an introductory price or rewarding long-term subscribers.
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  1. Extras
Like selling plan discounts, Extras are part of the Subscribe & save experience but are configured at the Subscription plan level (affecting all selling plans within that plan). Extras let you define different discount values depending on the subscription cycle. This is useful for building progressive or tiered discounts.
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  1. Build-a-Box and Custom Workflows
These subscription experiences include their own dedicated discount logic. For setup details, refer to their respective guides: Build-a-Box and Custom Workflows

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Using Shopify discounts with subscriptions

Shopify’s discount codes and automatic discounts natively support subscriptions. To enable this, select Subscription or Both in the Purchase type field. This allows discounts to be used at checkout and in the Juo Customer Portal.
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You can choose whether the discount applies only to the first payment or to a defined number of recurring charges. Important: if a discount code is used in the Juo Customer Portal, Shopify still counts the initial checkout order toward the usage limit. Example: if you want the discount to apply only to the next renewal, set Limit discount to multiple recurring payments to 2.
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To allow customers to enter discount codes in the Juo Customer Portal, make sure this feature is enabled in the Customer Portal settings. It’s disabled by default.

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Combining discounts

Selling plan discounts and Extras always stack with Shopify discount codes. The Build-a-box discount is a product-level discount. If you want your discount codes to work with it, configure them to combine with product discounts. Also check Build-a-box settings to allow discount stacking.

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Third-party discount apps

Juo supports discount apps that are compatible with Shopify selling plans. Check with the app developer to confirm compatibility and setup instructions.