Retention flow is a set of mechanisms designed to help merchants reduce churn by setting up a customizable cancellation poll with various recovery steps. Integrated with Juo analytics, it enables merchants to understand why customers cancel their subscriptions, and to develop effective strategies to retain them.
Retention flow can be found in Settings > Retention and acquisition
The Cancellation poll is the core component of the Retention flow. It allows merchants to ask subscribers who are about to cancel for their reason and present tailored options based on their responses.Merchants can customize the displayed message and the possible answers. There is no limit to the number of options, and subscribers can also provide their own answers.The poll is activated when a subscriber clicks the “Cancel” button in the Customer Portal.