Monthly recurring revenue (MRR)

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What is MRR

Monthly recurring revenue, or MRR, is the predictable revenue your active subscriptions generate each month. It leaves out one-time orders. Annual recurring revenue (ARR) is the same figure for a year, or MRR × 12.

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How to calculate MRR

Convert each active subscription to a monthly amount, then add them up:

• €30 every month = €30 MRR
• €30 every 2 weeks ≈ €65 MRR
• €80 every 3 months ≈ €26.70 MRR

Paused subscriptions don’t count until they’re resumed.

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What moves MRR

• Up: new subscribers, upsells and higher average order value.
• Down: churn, discounts and downgrades.

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MRR in Juo

See Analytics.