Extending a subscription for another period.
Renewal is an automatic or manual extension of an active subscription that causes a new subscription order to be placed. Renewal marks the beginning of a new subscription cycle and allows to keep the subscription for the length of that cycle (provided it’s not cancelled manually before the cycle ends).
There are two types of renewal: automatic and manual.
Automatic renewals or auto-renewals allow for a subscription to be automatically renewed at the beginning of each subscription cycle. Thanks to that, a subscription will continue to be active and the subscriber will keep access to their subscription products or services without interruptions.
Manual renewals occur when a merchant or a subscriber renew a subscription in the Merchant Portal or Customer Portal manually, usually in the middle of a subscription cycle. The subscription then renews immediately, resetting the billing cycle to start on the manual renewal date.