Bringing canceled subscribers back with a timely offer.
What is win-back
Win-back is a campaign aimed at subscribers who have canceled. It reaches out after they leave, usually by email or text, with a reason to come back and an easy way to restart.What makes a win-back work
- Timing: shortly after canceling, and again when they would have run out of product.
- Relevance: an offer that matches why they left, for example a lower delivery frequency for subscribers who had too much product.
- One click to return: a link that reactivates the subscription instead of starting over at checkout.