A discount for buying a product on a recurring schedule.
What is subscribe and save
Subscribe and save is the most common ecommerce subscription. On the product page, customers choose between a one-time purchase and a subscription at a lower price, then pick a delivery frequency. It suits products people run out of, such as coffee, supplements, skincare or pet food.How to set it up well
- Discount: usually 10–20%. Enough to be worth it, small enough to keep your margin on every renewal.
- Frequencies: two or three options based on how long the product lasts.
- Flexibility: let subscribers skip, change dates and swap products, so they don’t cancel when life changes.