Subscription

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What is a subscription

In ecommerce, a subscription is a purchase that repeats automatically. The customer picks a delivery frequency, pays at checkout and then receives and pays for each renewal without ordering again. They manage it in a customer portal.

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Main types of subscriptions

• Replenishment: products customers run out of, such as coffee, supplements or pet food. Usually sold as subscribe and save.
• Curation: a subscription box chosen by the merchant or built by the customer.
• Access: a membership with perks instead of products.

Subscriptions can also be pay-as-you-go, billed per delivery, or prepaid, billed for several deliveries at once.

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Why stores sell subscriptions

Subscriptions turn one-time buyers into recurring revenue, make demand easier to plan and raise customer lifetime value.

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Subscriptions in Juo

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