Klaviyo

Juo provides out-of-the box email notifications for subscription purchase, renewal, upcoming payment, failed payment, cancellation, and pending renewal (items out of stock).

In addition to these automatic notifications, or instead of them, merchants can also integrate Juo with Klaviyo to manage their subscription-related communication there.

Before using Klaviyo integration, enable it in the Juo settings.

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Juo <> Klaviyo Flow triggers

Juo is currently syncing the following events with Klaviyo:

You can use the above events as triggers to send subscription notifications. For example, if you want to send an email after a subscription has been purchased in your store, select “Subscription started” as a trigger.

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Customer tags as flow filters

Apart from events that act as triggers, you can also use tags to limit the email flow to specific subscriber segments.

Juo automatically tags subscription and membership customers with different tags, depending on the type of subscription, its status, and the number of subscription orders.

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Tags assigned to subscription customers:

Status tags:

Loyalty tags:

Membership tags:

A subscriber will only have one tag per tag group assigned at any give time.

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Tags assigned to potential subscribers

Based on their order history, customers can also be assigned the subscription_intent tag, which allows merchants to convert them to subscribers more easily with targeted messaging.

Subscription intent tagging is a PRO feature that can be enabled under Settings > Subscription intent.

All the above tags can be used as flow filters in Klaviyo — they can be found under Flow filter > Properties about someone > Shopify Tags.

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Juo <> Klaviyo Event properties

Each of the events that is synced between Juo and Klaviyo comes with a set of properties that can be used as dynamic variables in the email and SMS notifications set up in Klaviyo.

To access the properties that are available for each event, you need to add an Email action in Klaviyo and switch from the content editor to the preview mode as you set up the content. You can copy the properties from the preview back into the text fields in the content.

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Subscription-related properties

Depending on the event type, some additional properties may become available, such as:

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Customer-related properties

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Item-related properties

Here’s an example of how you can use properties to display additional subscription information in each email, including:

• products ordered
• product quantity
• total price for the products
• subscription benefits
• total item and shipping value
  Copy the variables into your Klaviyo email template

Properties for displaying subscription details

**Your subscription details**


{{ event.Items.0.ProductName|default:'' }}
x {{ event.Items.0.Quantity|default:'' }}


${{ event.Items.0.RowTotal|default:'' }}




- Shipped every: {{ event.OrderIntervalFrequency|default:'' }} {{ event.OrderIntervalUnit|lower|default:'' }}
- Next billing date: {{ event.NextBillingDate|format_date_string|default:'' }}
- Save ${{ event.Saving|round_down:2|default:'' }} in subscription


Total: ${{ event|lookup:'$value'|default:'' }}
Shipping: ${{ event.ShippingCost|default:'' }}

Feel free to copy them into the Klaviyo email editor as you set up the content.

Switching to the preview mode next, you can check how the subscription order information is doing to be displayed in your notifications.