New subscribers are in the highest churn-risk window. Some of them are already loyal returning buyers, some are only trying out your product, and others may have subscribed by accident. A strong onboarding workflow helps them understand the value of your product and builds the habit that drives long-term retention. These are just some of the reasons why churn tends to be highest in this segment. But that also means that if you get subscribers past the threshold of the first recurring order, you are much more likely to keep them for the months to come.Documentation Index
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Welcome message for new subscribers
A workflow using the Customer portal opened trigger lets you display a pop-up with optional text, image, or video for subscribers in their first cycle. It is a perfect opportunity to personally thank them, explain the value of your product, and show them why being a subscriber is worth it.
A well-crafted message is often enough to convert hesitation into loyalty.
Trigger: Customer portal openedCondition:
subscription.cycle_count is lower than 2Action: Show content