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High-AOV subscriptions bring the biggest value—but also hurt the most when they cancel. VIP rewards workflows create special moments that make loyal subscribers feel appreciated.

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Goal

Reward highest-paying or long-time subscribers.
  • Trigger: Subscription renewed (coming soon as a system event trigger)

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Key actions

  • Offer Free Product: add a free gift (e.g. every (N) renewals, or on milestone cycles)
  • Offer Discount: apply a persistent perk (e.g. permanent discount for VIP tier)

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Conditions to consider

  • subscription.total_value for high-grossing subscriptions
  • subscription.cycle_count for most loyal subscribers
Examples:
  • VIP tier if total_value > $X
  • Loyalty milestone if cycle_count ≥ 6

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Best practices

  • Keep rewards simple: one strong perk is easier to understand than many small perks.
  • Make VIP visible: tag VIP subscribers so support and marketing can recognize them.